Hailey Bieber and Jaden Smith co-star in Levi's latest campaign, promoting a 'feeling of youthful optimism'.

The campaign was initially 'conceived with the idea of festival in mind', but the American fashion brand adapted the message for a 'generation stuck at home' during the Covid-19 pandemic. Bieber took to Instagram to share campaign images, captioned 'My new @Levis campaign with Jaden Smith, photographed before the world changed'.